Yousef Tuqan Tuqan

VP, Marketing & Analytics, Careem

Yousef Tuqan Tuqan is one of the MENA region’s most experienced and respected technology entrepreneurs, with a diverse career in the UAE that spans over 19 years. Throughout this time Yousef has led the digital strategy and delivery of some of the Middle East’s most iconic brands.

Yousef is currently the Vice President for Marketing & Analytics at app-based car booking service Careem, one of the fastest-growing companies in the MENA region. He was formerly the Chief Innovation Officer of Leo Burnett/Publicis Group MENA, and the CEO of Flip Media, a digital agency that was acquired by Leo Burnett in 2012.

Yousef is the most outspoken and visible evangelist for the role of digital marketing in the region. He is a regular university lecturer & keynote speaker, and is a frequent contributor to regional and international publications and events.

Yousef has also taken an active role in the MENA tech scene, acting as a mentor & advisory board member to the next generation of Arab technology entrepreneurs.

He is an Advisory Board member for brndstr & Harmony Cosmetics, and a Mentor to organisations including Endeavor UAE, Flat6Labs & AltCity.

Yousef is a Board Member of the International Advertising Association’s UAE Chapter. He is also a Board Member of the charity Gulf For Good, an avid marathon runner and an aspiring TV chef.