Patricia Salgar Hurtado

Director of the IE Center – Bogota

Bachelor in Finance and International Relations from Universidad Externado de Colombia, International MBA and Executive Master in Positive Leadership & Strategy from IE Business School. Currently, Director of the IE Center – Bogota, responsible for IE´s operation in 10 countries of North Latin America, Central America and the Caribbean.

More than 15 years of experience in business development, marketing & sales strategy and networking. Created IE´s first office overseas, that has served as a model for the international development strategy of the university. Today IE has 28 offices around the world. Amongst other responsibilities, she is in charge of positioning IE´s brand in the region and developing the under graduate, graduate and corporate segments. Strengthening IE´s alumni network and providing counseling for their career development as well as coordinating activities for IE´s International Centre for Entrepreneurial Management, such as the IE Venture Day or the Colombia Startup & Investor Summit are other accomplishments.

Mrs. Salgar is also an entrepreneur. For 7 years she owned Xoco Puro Chocolate, a successful brand of gourmet chocolate in Colombia.