Alain Zimmermann

CEO, Baume & Mercier

Alain Zimmermann started his career in 1989 at the L’Oréal Group after completing his studies at the Reims Management School (CESEM) in France and Reutlingen University in Germany.

In 1995, he joined Cartier in Munich, holding various positions within the Marketing Department. After four years in Germany, he went on to occupy several roles with Cartier in Paris, before becoming Director of International Development for Cartier Perfumes.

In 2002, Alain Zimmermann joined IWC, another Richemont Group brand based in Schaffhouse, Switzerland. He successfully held the post of Area Sales Manager for Switzerland, the Middle East and Asia, before becoming International Marketing Associate Director at the Schaffhouse watch manufacture.

Keen to seek out new challenges, Alain Zimmermann subsequently became Marketing & Communication Managing Director at the Swiss private bank, Julius Bär.

However, three years later, he was asked to return to IWC as Chief Marketing Officer, before being appointed Chief Executive Officer of Baume & Mercier, in September 2009.

What is most important to you? | All those who are dear to me.

What does total happiness mean to you? | Hurtling down a ski slope with my best friends.

What is your life’s ambition? | To be proud of the past and look forward to the future.

What is your biggest success? | It’s yet to come.

In your view, what is the best way to look at life? |Don’t take yourself too seriously.

What is the best piece of advice that you have been given during
your career? |
Remain true to your principles.

Who is the most important person that you have met? | My wife.

What’s the best kind of decision? | One that you don’t regret later.

What spurs you on the most? | New challenges.

What is your main personality trait? | Sincerity.

What is your biggest asset? | The ability to communicate.

What would you like others to say about you? | Only positive things.

Which gift would you most like to have? | A gift for music, without a doubt.

What do you hate the most? | Hypocrisy and spitefulness.

Who is your favorite musician? | Serge Gainsbourg, Alfred Brendel and Michael Bublé, to name a few.

Who is your favorite writer? | Antoine de Saint-Exupéry. He was much more than just a writer – he was also a humanist and an extraordinary adventurer.

What are your hobbies? | Photography, skiing and hunting out treasures in antique shops.

What is your most treasured possession? |My Super 8 films, because they’re filled with happy memories.

How do you beat stress? | By humor.

Bio express

1989 – 1995
L’Oréal Group : Düsseldorf, Germany
Various posts held in the sales and marketing departments of the “Prestige” division (including brands such as Armani, Paloma Picasso, Ralph Lauren, etc. ).

1995 – 1999
Richemont Group / Cartier – Munich, Germany
Various posts held in the Marketing Department (Cartier products).

1999 – 2002
Richemont Group / Cartier – Paris, France
Various posts held in the International Development Department leading to appointment as Director of International Development for
Cartier Perfumes.

2002 – 2004
Richemont Group / IWC – Schaffhouse, Switzerland
Area Sales Manager for Switzerland, the Middle East and Asia.

2004 – 2006
Richemont Group / IWC – Schaffhouse, Switzerland
International Marketing Associate Director.

2006 – 2009
Julius Bär Bank – Zurich, Switzerland
Marketing & Communication Managing Director.

May – September 2009
Richemont Group / IWC – Schaffhouse, Switzerland
Chief Marketing Officer.

September 2009 – today
Richemont Group / Baume & Mercier, Geneva, Switzerland
Chief Executive Officer.

Alain Zimmermann is married with 2 children