Gonzalo is Interbrand’s Chairman in Latin America and Iberia. He leads the regional corporate group, increasing its growth and helping marketing and consulting efforts in the region.
On a daily basis Gonzalo works with leading companies around the extensive region, many multinationals and public institutions, managing strategic projects in the field of branding, marketing and communication, creating and adding value for them. He has worked with well-known prestigious companies across all sectors: banking & financial services, telecommunications, automotive, airlines, transport, fashion, luxury, FMCG, food & beverages and technology, amongst others.
As well as being Chairman of Interbrand, Gonzalo is a speaker at conferences, a columnist, a consultant in major firms, a writer of various best sellers and a professor at several business schools.
He is the author of books such as Lanmarq, La nueva economía de las marcas latinas, Cómo gestionar marcas de moda (Managing brands in fashion), En clave the marcas (Branding brands), El glosario de las marcas (Glossary of brands, in Spanish) and La Nueva generación de valor (The new generation of value) and has collaborated in La Imagen de España en el Mundo (The image of Spain in the world), Atlas de las marcas líderes Española (Atlas of the Spanish leading companies), Las PYMES en España (SMEs in Spain), Secretos de Lujo (The secrets of luxury), La internacionalización y la Competitividad de la Economía Española (Internationalization and competitiveness of the Spanish Economy). He is currently writing a book on the future of Latin American brands.
Before joining Interbrand, Gonzalo was the Managing Director for Futurebrand and the Executive Vice-President and Director of Green Team Advertising in New York.
Gonzalo graduated in Wheaton College, Norton, MA, with B.A. in Communications, Political Science and Sociology. He also attended Harvard, MA, the American University of Paris and the College for International Studies in Madrid, in affiliation with Bentley College, Waltham, MA.